Anne Liberto, General Building Contractors Association A brand is NOT a logo. Or a tagline. Or an identity system. A brand is an expectation of experience and a promise delivered. It’s the perception others have about your company – its people, culture, products, and services. Your company builds its brand, or rather the percepton of its brand, with every customer contact, planned or unplanned. Every interacton, no matter how insignificant, shapes your brand’s perception and drives your customers’ behavior. Rebranding is about taking control of what your audiences think – and say – about your brand. It’s a tool for changing existing perceptions and for defining and differentatng a brand, turning it into the most powerful competitive advantage and a weapon against becoming a commodity. A rebrand implies fundamental changes in thinking about your brand before you get involved in tactical details of execution.

Lindsay Andrews, Kokosing, Inc. For many construction companies, marketing supports the Business Development department in winning new work. This includes responding to project opportunities through the creation of statements of qualifications, proposals and presentations. Depending on company size, perations staff or team members working in different departments such as HR or Accounting may have marketing responsibilities. In some cases, companies haven’t needed a marketing department until now. If you’re just setting up your marketing department, planning it to support Business Development is priority No. 1. Here are some tips to help you lay the foundation and set your company up for long-term success.

Danielle Feroleto, Small Giants I’m going to go out on a limb and confess and unpopular view…I hate selfie sticks. I actually will alienate myself from almost every reader and tell you I also hate selfies. Now, before you stop reading and throw this offensive article in the trash, let me tell you why. I love networking! Every single little thing about it….from the first uncomfortable conversation to the rewards you reap in relationships built throughout your career, it is, in my opinion, The most important business skill you can acquire. It’s not for everyone and it’s not as easy as most think to do it well. I will give you some of the best tips I have learned in networking all through the reasons I believe your selfie stick is ruining your networking life!

Kathy Nanowski, Fuss & O'Neill Along with many of you, I receive many marketing journals and articles about the newest trends in managing marketing and business development processes. I bring most of these articles home and highlight what might be relevant to me and my firm. Of course, if I did half the things I highlighted, I would run around frantically, driving senior leadership crazy. Unfortunately, what many people do instead of selectively committing to some of the work is do none of it. What is the best process or metric or program that will give you the biggest return on your investment? Because let’s face it, any new program will require an investment of time and money, both of which are very precious. There are numerous marketing and business development metrics out there. Some of the most popular include: total sales, sales dollars spent versus winning rates, hit rates, and the list goes on. I measure more than seven different sales metrics on a monthly and YTD basis.

Christie DeLuca, AECOM Grow, increase, expand. These concepts form the foundation of a company’s strategic goals. Although not all strategies require entering new markets, at some point, firms must expand beyond existing clients or geographies to achieve significant growth. Whether you’re on the executive team or serve in the business development space, answering these questions honestly can help your team determine where your company should focus its resources to achieve realistic and meaningful growth.

Matthew Lee, Young Contracting Have you ever had to sit through a presentation where you spend the entire time checking you phone for emails and messages even though you know you haven’t received any new ones? At some point in your career, whether you are in business development, sales, marketing, management, or otherwise, most of us will have to get up in front of a group of people and make a presentation. Here are FIVE tips that may help you give a meaningful presentation.

Marcia Kellogg There are just some clients that your business cannot afford to have - you know who they are: the ones who are highly commodity-based and have limited experience, whose projects result in little or no profit, and who are a drain on your firm and its resources. Instead of trying to find projects that suit the firm, client-based firms identify clients with whom they can develop and nurture a partnership over time. It’s a philosophy that is primarily interested in owning the client, not the project. Most importantly, the focus of a client-based business is maintaining the relationship at all costs. Firms that align their cultures with the business goals and objectives of their clients realize a vast improvement in performance, because they have a true belief and purpose in the project and the client with whom they are working, and this spirit resonates throughout everything they do.

Julie Huval, Beck Technology The acronym “BIM” is showing up more and more in our industry. Owners are requiring it on projects, countries are setting standards for it, and firms are touting expertise in it. But what is Building Information Modeling (BIM) and, as marketers and business developers, why should we care?

Mike Clancy, Cynthia Paul, FMI Corporation Contractors’ get work departments can be like a car with a bad alignment. While everyone is working hard to get where they want to go, some of the effort is being pulled toward the “ditch” of low hit rates, missed opportunities and undeveloped client relationships. All that is needed are a few key adjustments to win your fair share of work.

Teri Jones, SUNDT As a professional working in the Business Development world, you are probably acutely aware that the reason for your existence is to Develop Business and that entails more than fine dining and golf! Pre-Winning plays a large role in your company’s ability to secure the type of work, and build the type of relationships, that will produce the desired results.