Lindsay Andrews, Kokosing, Inc.
For many construction companies, marketing supports the Business Development department in winning new work. This includes responding to project opportunities through the creation of statements of qualifications, proposals and presentations. Depending on company size, perations staff or team members working in different departments such as HR or Accounting may have marketing responsibilities. In some cases, companies haven’t needed a marketing department until now. If you’re just setting up your marketing department, planning it to support Business Development is priority No. 1. Here are some tips to help you lay the foundation and set your company up for long-term success.