Anne Liberto, General Building Contractors Association A brand is NOT a logo. Or a tagline. Or an identity system. A brand is an expectation of experience and a promise delivered. It’s the perception others have about your company – its people, culture, products, and services. Your company builds its brand, or rather the percepton of its brand, with every customer contact, planned or unplanned. Every interacton, no matter how insignificant, shapes your brand’s perception and drives your customers’ behavior. Rebranding is about taking control of what your audiences think – and say – about your brand. It’s a tool for changing existing perceptions and for defining and differentatng a brand, turning it into the most powerful competitive advantage and a weapon against becoming a commodity. A rebrand implies fundamental changes in thinking about your brand before you get involved in tactical details of execution.

Lindsay Andrews, Kokosing, Inc. For many construction companies, marketing supports the Business Development department in winning new work. This includes responding to project opportunities through the creation of statements of qualifications, proposals and presentations. Depending on company size, perations staff or team members working in different departments such as HR or Accounting may have marketing responsibilities. In some cases, companies haven’t needed a marketing department until now. If you’re just setting up your marketing department, planning it to support Business Development is priority No. 1. Here are some tips to help you lay the foundation and set your company up for long-term success.

Danielle Feroleto, Small Giants I’m going to go out on a limb and confess and unpopular view…I hate selfie sticks. I actually will alienate myself from almost every reader and tell you I also hate selfies. Now, before you stop reading and throw this offensive article in the trash, let me tell you why. I love networking! Every single little thing about it….from the first uncomfortable conversation to the rewards you reap in relationships built throughout your career, it is, in my opinion, The most important business skill you can acquire. It’s not for everyone and it’s not as easy as most think to do it well. I will give you some of the best tips I have learned in networking all through the reasons I believe your selfie stick is ruining your networking life!

Kathy Nanowski, Fuss & O'Neill Along with many of you, I receive many marketing journals and articles about the newest trends in managing marketing and business development processes. I bring most of these articles home and highlight what might be relevant to me and my firm. Of course, if I did half the things I highlighted, I would run around frantically, driving senior leadership crazy. Unfortunately, what many people do instead of selectively committing to some of the work is do none of it. What is the best process or metric or program that will give you the biggest return on your investment? Because let’s face it, any new program will require an investment of time and money, both of which are very precious. There are numerous marketing and business development metrics out there. Some of the most popular include: total sales, sales dollars spent versus winning rates, hit rates, and the list goes on. I measure more than seven different sales metrics on a monthly and YTD basis.

Managing the workforce is a focal point at the Associated General Contractors of America Annual Convention in Las Vegas, where it's been noted that competition for top talent has heated up.

Need a vendor? Reach thousands of suppliers and service providers in one place: AGC's official purchasing directory, Constructor Marketplace. This site places you in contact with vendors from more than 50 categories -- everything from acoustical and drywall to windows -- quickly, so you can get the materials or the help you need to get the job done right. Use Constructor Marketplace's free Request for Proposal (RFP) Automator to request custom project bids from multiple Marketplace vendors with just a few clicks.

Craig Clark, President and CEO of Dynalectric and Chair of the Specialty Contractors Council, was selected as Chair of the Year by AGC President Mark Knight from a list of impressive nominees.

At the Associated General Contractors of America's National Convention, Tim Sinclair, chair of AGC's Specialty Contractors Council, took part in a forum on preconstruction best practices -- a list of which is included in this article.

AGC of America’s Past Chair of the Lean Construction Forum Steering Committee, Jeff Esgar, Sundt Construction, was asked to contribute an article based on AGC’s Lean Construction Education Program’s Unit One course entitled: “Variation in Production Systems” for the Lean Construction Blog.

Tuesday, April 25, 2017 | 2:00 p.m. – 3:00 p.m. (ET) This lively, information-packed WebEd, brought to you by the AGC of America Business Development Forum, presents industry experts, Ken Simonson, Chief Economist, Associated General Contractors of America and Cliff Brewis, Vice President of Operations for Dodge Data Analytics as they provide construction industry leaders and Business Development professionals national and regional construction market predictions in light of a new presidential administration.