The AGC Business Development (BD) Forum brings together Business Development professionals in one place, for one purpose: to advance the Business Development function in the construction industry. We create business opportunities by sharing the latest techniques and tools of Business Development; follow and report on trends in the construction market; and connect a network of professionals invested in building better businesses. In addition to BD and Marketing professionals, the Forum’s members include Construction Executives, Operations and Pre-construction professionals, from General Contractors and Specialty Contractors, nationwide.
“It used to take me 45 minutes to prepare for my meeting, now it takes me five!”
“You’re getting rid of a spreadsheet? Revolutionary!”
Since going live with our new customer relationship management (CRM) system, our firm recognizes that comments like these are our reward for a job well done. Like many A/E/C firms, we had a CRM system, but after 20 years, the data had become unreliable and the system was considered a necessary evil by the few who continued to use it. When we decided to transition from our legacy CRM system to something new, we had more questions than answers. Here is how we set out to answer those questions.
Rebuilding a website is no easy endeavor. Fortunately, if you ask the right questions at the onset of the project, you will keep your team on track and your soon-to-be new website on the road to exceptional.
In a fiercely competitive environment, as we’ve been experiencing over the past few years, small differences can play a major role in whether you win or lose a proposal competition.
Let’s be honest with ourselves. We all provide the exact same services our competitors do. And for the most part, our qualifications and experiences are the same.
Clients’ needs and expectations relative to the services provided by their design and construction partners are evolving. Savvy clients have increased their demand for turnkey services and a higher level of detailed information far earlier in the project planning process. Beyond programming, owners are looking to understand milestone dates, disruption of ongoing operations, and a firm cost for the project, all earlier than this information is typically provided.
The idea of performing market research can often feel like a burden for small marketing groups. The everyday tasks already on your to-do list can easily fill up a 40-hour work week. Where do you find the time to research, compile, and analyze piles of data on top of everything else? Market research doesn’t have to be complex or require robust, expensive studies to be effective. By breaking it into small, manageable pieces, you can gather information that will directly benefit your A/E/C firm without overtasking your teams.
It’s time that professional services firms faced a couple of hard truths: First, no one wants to subscribe to an e-newsletter, and second, a single email is not going to make the phones ring.
Companies spend significant resources on online marketing only to be left wondering why it’s not working. It’s not surprising. Gaining traction through content alone is not easy—especially if you want to do more than build awareness.
Everyone wants and values their business relationships, but how do you establish effective business relationships? Is it just about meeting people? You meet someone, talk, and you have a relationship. Seems easy, yet effective business relationships take dedication and commitment. The following are key to building effective business relationships.
A brand is NOT a logo. Or a tagline. Or an identity system.
A brand is an expectation of experience and a promise delivered.
It’s the perception others have about your company – its people, culture, products, and services.
Your company builds its brand, or rather the percepton of its brand, with every customer contact, planned or unplanned. Every interacton, no matter how insignificant, shapes your brand’s perception and drives your customers’ behavior.
Rebranding is about taking control of what your audiences think – and say – about your brand. It’s a tool for changing existing perceptions and for defining and differentatng a brand, turning it into the most powerful competitive advantage and a weapon against becoming a commodity.
A rebrand implies fundamental changes in thinking about your brand before you get involved in tactical details of execution.
The Associated General Contractors of America (AGC) is the leading association for the construction industry. AGC represents more than 26,000 firms, including over 6,500 of America’s leading general contractors, and over 9,000 specialty-contracting firms. More than 10,500 service providers and suppliers are also associated with AGC, all through a nationwide network of chapters.
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