Business Development

Rebuilding a website is no easy endeavor. Fortunately, if you ask the right questions at the onset of the project, you will keep your team on track and your soon-to-be new website on the road to exceptional.

Clients’ needs and expectations relative to the services provided by their design and construction partners are evolving. Savvy clients have increased their demand for turnkey services and a higher level of detailed information far earlier in the project planning process. Beyond programming, owners are looking to understand milestone dates, disruption of ongoing operations, and a firm cost for the project, all earlier than this information is typically provided.

It’s time that professional services firms faced a couple of hard truths: First, no one wants to subscribe to an e-newsletter, and second, a single email is not going to make the phones ring.

Companies spend significant resources on online marketing only to be left wondering why it’s not working. It’s not surprising. Gaining traction through content alone is not easy—especially if you want to do more than build awareness.

A brand is NOT a logo. Or a tagline. Or an identity system.

A brand is an expectation of experience and a promise delivered.

It’s the perception others have about your company – its people, culture, products, and services.

Your company builds its brand, or rather the percepton of its brand, with every customer contact, planned or unplanned. Every interacton, no matter how insignificant, shapes your brand’s perception and drives your customers’ behavior.

Rebranding is about taking control of what your audiences think – and say – about your brand. It’s a tool for changing existing perceptions and for defining and differentatng a brand, turning it into the most powerful competitive advantage and a weapon against becoming a commodity.

A rebrand implies fundamental changes in thinking about your brand before you get involved in tactical details of execution.