In a fiercely competitive environment, as we’ve been experiencing over the past few years, small differences can play a major role in whether you win or lose a proposal competition.
Let’s be honest with ourselves. We all provide the exact same services our competitors do. And for the most part, our qualifications and experiences are the same.
The AGC Charities Inc, the charitable arm of the Associated General Contractors of America, is providing 83 construction workers in Texas with a total of $195,000 in donated funds to help cover losses they incurred as a result of Hurricane Harvey. The checks, which amount to $2,350 per construction workers, are intended to help employees of firms that belong to the association cover the costs of uninsured and uncompensated damages caused by the storm.
GCs, you know the drill, it’s crunch time—budgets are depleted, schedules are in jeopardy, and the tile contractor is agitating for extra time and money to fix the concrete. It isn’t flat enough for tile and flattening it wasn’t included in the bid, says the email with a change order attached.
Clients’ needs and expectations relative to the services provided by their design and construction partners are evolving. Savvy clients have increased their demand for turnkey services and a higher level of detailed information far earlier in the project planning process. Beyond programming, owners are looking to understand milestone dates, disruption of ongoing operations, and a firm cost for the project, all earlier than this information is typically provided.
The idea of performing market research can often feel like a burden for small marketing groups. The everyday tasks already on your to-do list can easily fill up a 40-hour work week. Where do you find the time to research, compile, and analyze piles of data on top of everything else? Market research doesn’t have to be complex or require robust, expensive studies to be effective. By breaking it into small, manageable pieces, you can gather information that will directly benefit your A/E/C firm without overtasking your teams.
It’s time that professional services firms faced a couple of hard truths: First, no one wants to subscribe to an e-newsletter, and second, a single email is not going to make the phones ring.
Companies spend significant resources on online marketing only to be left wondering why it’s not working. It’s not surprising. Gaining traction through content alone is not easy—especially if you want to do more than build awareness.
On Sept. 7, AGC held a comprehensive webinar detailing not only the requirements of the U.S. the Occupational Safety and Health Administration’s (OSHA) respirable crystalline silica standard for the construction industry, but also the perspective of and testimonials from prime and specialty contractors implementing the regulation.
Everyone wants and values their business relationships, but how do you establish effective business relationships? Is it just about meeting people? You meet someone, talk, and you have a relationship. Seems easy, yet effective business relationships take dedication and commitment. The following are key to building effective business relationships.
A brand is NOT a logo. Or a tagline. Or an identity system.
A brand is an expectation of experience and a promise delivered.
It’s the perception others have about your company – its people, culture, products, and services.
Your company builds its brand, or rather the percepton of its brand, with every customer contact, planned or unplanned. Every interacton, no matter how insignificant, shapes your brand’s perception and drives your customers’ behavior.
Rebranding is about taking control of what your audiences think – and say – about your brand. It’s a tool for changing existing perceptions and for defining and differentatng a brand, turning it into the most powerful competitive advantage and a weapon against becoming a commodity.
A rebrand implies fundamental changes in thinking about your brand before you get involved in tactical details of execution.
The Associated General Contractors of America (AGC) is the leading association for the construction industry. AGC represents more than 26,000 firms, including over 6,500 of America’s leading general contractors, and over 9,000 specialty-contracting firms. More than 10,500 service providers and suppliers are also associated with AGC, all through a nationwide network of chapters.
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