Every month the Business Development Committee reaches out to small business owners, marketing directors, and public relations specialists to gather valuable insight into the rapidly growing construction industry.
If you're looking to create marketing proposals, build relationships with customers, and increase sales, our Best Practices article series can help.
Any time an organization reaches a key milestone like its 100th anniversary, it has an opportunity to talk with its stakeholders and position itself for the future. “Celebrating Key Milestones: How AGC of America is Commemorating its Centennial” provides take-aways your company can use in preparing for your celebration.
When budget allocations for business development and marketing are limited, a firm must choose wisely and allocate its funds where they will provide the most impact.
According to the U.S. Small Business Administration, there are nearly 30 million small businesses in the United States employing 47.8 percent of U.S. workers.”
Within the architecture, engineering and construction industry, it is not uncommon for many firms to experience a disconnect when it comes to understanding the value of marketing. Here are some practical insights on how you can begin to grow and develop a culture where marketing is not only respected but embraced.
Is your company looking to expand its portfolio, build its industry profile or adjust its image? A LinkedIn Showcase may help! Here is an overview of Showcase pages on the LinkedIn platform and how they could help your firm convey their service offerings and build its network.
“It used to take me 45 minutes to prepare for my meeting, now it takes me five!” “You’re getting rid of a spreadsheet? Revolutionary!” Since going live with our new customer relationship management (CRM) system, our firm recognizes that comments like these are our reward for a job well done. Like many A/E/C firms, we had a CRM system, but after 20 years, the data had become unreliable and the system was considered a necessary evil by the few who continued to use it. When we decided to transition from our legacy CRM system to something new, we had more questions than answers. Here is how we set out to answer those questions.
Rebuilding a website is no easy endeavor. Fortunately, if you ask the right questions at the onset of the project, you will keep your team on track and your soon-to-be new website on the road to exceptional.
In a fiercely competitive environment, small differences can play a major role in whether you win or lose a proposal competition.
Clients’ needs and expectations relative to the services provided by their design and construction partners are evolving. This has led designers and contractors to increase their focus on collaboration to provide not only planning and design services, but also the budgeting and constructability support that helps guide and define the design.
The idea of performing market research can often feel like a burden for small marketing groups. The everyday tasks already on your to-do list can easily fill up a 40-hour work week. Where do you find the time to research, compile, and analyze piles of data on top of everything else? Market research doesn’t have to be complex or require robust, expensive studies to be effective. By breaking it into small, manageable pieces, you can gather information that will directly benefit your A/E/C firm without overtasking your teams.
