We all know it’s our business’ life blood, but sometimes it’s so challenging to differentiate ourselves from the competition. This challenge is never more evident than when we are called upon to make a presentation. So, it’s our team vs 4 other teams in a 45-minute winner take all showdown. What do we say? How do we look unique and creative? How do we prepare? How do we get our message to resonate? Do we even have a message that is any different from all the others? For many, this is a stressful time. But for a few, it’s when they shine.
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