Every month the Business Development Committee reaches out to small business owners, marketing directors, and public relations specialists to gather valuable insight into the rapidly growing construction industry.
If you're looking to create marketing proposals, build relationships with customers, and increase sales, our Best Practices article series can help.
Everywhere you turn, people are talking about AI — the good, the bad and the inevitable. As many have noted, it’s not so much that AI is coming for everyone’s job, but those who don’t figure out how to leverage it will get left behind. The general population is seeing a lot of generative AI (content such as text, images or video that was generated by artificial intelligence). But that’s not the only way to use the tool, so we asked business development and marketing experts from firms of all sizes to tell us how they use AI.
In the fast-paced world of construction, success depends on having the right people with the right skills—whether on the job site, in project management, or behind the scenes in logistics and planning. A skills-based hiring model is a game-changer for construction businesses. It matches workers to roles based on their actual abilities, ensuring companies build a workforce that is capable, adaptable, and ready to meet industry demands.
Human-centered leadership emphasizes empathy, authenticity, and a genuine commitment to supporting individuals. By fostering inclusive, resilient, and purpose-driven environments, leaders cultivate empowered teams that drive innovation and growth. Human-centered principles shape organizations where people thrive, establishing a foundation for sustainable success.
The AGC Business Development Committee reached out to renowned work culture expert Heather McGowan to help us make sense of how different generations approach work, and more specifically, how they approach business development within the construction industry. Here’s what she had to say.
When reaching out to potential clients or owner representatives, it’s crucial to consider several factors as you take the initial steps in building a relationship with business leaders. While there are numerous differences among business owners, we’ll focus on a few key points to guide you on your journey.
The RFP/RFQ (Request for Proposal / Request for Qualifications) has been released. You are feeling good and ready to tackle this project but first we must do our due diligence. Proposals cost money and time whether you win or lose. In summary, the key to developing a successful relationship and positive client experience is communication. Take the time to learn about your clients and be honest and direct when communicating how you can help them achieve their goals.
Tell your story the way it should be told, and intentionally connect with your visitors. Remember, prospective businesses or employees will look at your website before choosing you. Give them a reason to say yes. Yes, to buying your product or service. Yes, to joining your team. Yes, to partnering with you.
If you believe that business development is essential for a company's success - and let's face it, who doesn't? - this article is for you. It provides best practices for 2024 planning and is designed to help you plan and grow your business more effectively, both personally and professionally.
If you’re tired of a shotgun approach to sales and business development, it’s time to change your plan of attack. Account-based marketing (ABM) offers small and medium-sized contractors a critical opportunity to pivot from selling to everyone to capturing the right projects with high-value accounts. With limited resources for business development, ABM is targeted and measurable. Use this guide to start building your account-based marketing plan.
Building relationships through shared interests can make your efforts less self-promotional and lead to unexpected resources that may open opportunities to meet prospective mentors, partners and clients which, in turn, will foster your career and business development.
