Everyone knows the key to successful business development efforts is relationships with a capital “R”. However, 2020 threw a wrench into maintaining those relationships both personally and professionally.
As we step into 2021, most of us are ready to accept this "new normal" that includes telecommuting as a part of daily life while juggling the usual demands of work and maintaining relationships. Of course, we are looking forward to the day we can be together again and travel more freely to make contacts, but in the interest of innovation and adaptation, we should focus on the silver linings and the upsides to dealing electronically. Maintaining strong business relationships are as important as ever, and in many ways more so now, as we don’t want to become “out of sight, out of mind” with our customers.