Fifty-four percent of highway contractors reported that motor vehicles had crashed into their construction work zones during the past year, according to the results of a new highway work zone study conducted by the Associated General Contractors of America. In response, association officials have launched a new mobile advertising campaign urging drivers who routinely pass through certain work zones to slow down and be alert.
“There are simply too many cars crashing into too many work zones, putting too many lives at risk,” said Spokesman Ken Kubacki, Chair AGC’s Highway and Transportation Division, Western Region Projects Executive, Granite Construction Co Bakersfield, Cal. and chairman of the association’s Highway and Transportation Division. “That is why we are using targeted technology to urge motorists to slow down and drive with care in highway work zones.”