All WebEd times are in ET
During this webinar, Hal Routh of Equalizer9 will discuss why subtle win rate manipulation can increase your profitability by as much as 40%. Then, he will discuss how the best in class companies drive and maintain their win rates to elite levels. It’s the secret weapon of making your firm recession-proof.
During this webinar we will:
- Discuss when subtle win rate improvement can dramatically increase net profitability.
- Discuss why firms with lower win rates are more heavily commoditized and take on higher risk projects.
- Discuss when to say “No” and the opportunity cost of chasing everything.
- Discuss how to run a long cycle campaign to move probability in your favor.
- Discuss what occurs in recessionary environments and why some firms are impacted very little while others are crushed.
Hal L. Routh
President & Chief Strategist
Prior to forming his own AEC consulting firm, Hal Routh’s career included executive tenures at two large regional firms, at one of the largest global construction firms in the world, and as a member of the executive leadership team of a large national construction company. Hal’s career has been hallmarked by his unique ability to spur revenue and profitability growth wherever his career took him, and in any economic environment. He has led the pursuits to wins totaling over $4 Billion in negotiated construction projects in his career. He is a noted expert in creating sustained growth strategies in the AEC industry.
Hal is a graduate of The University of North Carolina at Chapel Hill, and holds an MBA from The University of North Carolina Wilmington. Hal is married to the beautiful and talented Debra. They have 3 children, a new daughter in law, and a very large Newfoundland dog. Hal enjoys golf, duck hunting, and Appalachian trail section hikes.
Senior Manager, Business Development
Continuing Education Offered:
AGC of America is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 1.0 CEU toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit http://www.smps.org/certification.
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