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In today’s construction market, contractors must rely on branding their business beyond a bid price, particularly in the more lucrative private client category. Embracing marketing as an investment has the potential to develop new technologies, expand a business and deliver growth. Telling a unique story is vital for contractors to grow the industry and their businesses beyond a commodity. This webinar provides audience members insight into how marketing executions like website design and development, social media, advertising and more bring value. Additionally, the webinar will challenge you to consider marketing and communications tactics as a method of growing your business on multiple levels beyond the bid.
Director of Marketing
Jessica McKinney is a collaborative facilitator, writer, and editor who thrives leading teams to develop client solutions. As Director of Marketing for PJ Dick – Trumbull – Lindy Paving, she engages sales and technical staff to develop innovative ways to improve clients’ efficiency, reduce project costs, and save time while building safely. Jessica also leads a presentation skills class to help professionals achieve their full potential in public speaking. She has a passion for the underdog, working with firms and individuals to demonstrate their best value using all types of media.
A graduate of Ithaca College’s journalism program, Jessica was a copy editor for the Waterbury Republican American newspaper in Connecticut before entering the architectural/engineering/construction industry 20 years ago. Prior to joining PJ Dick, she worked for CDM Smith for 15 years, serving in the roles of senior marketing specialist, marketing manager, and corporate communications writer.
As founder and president of Atlas Marketing, a small agency with big experience, Chris is responsible for setting its path. His vision guides the agency from talent acquisition to services and client strategy. His approach is simple, and he lives by a few golden rules –push yourself to be the best, collaboration is key and always say thank you.
Since hanging a shingle and working from his dining room table in 2008, Atlas has grown to include two offices where he manages a culture at Atlas that is collaborative, exciting and effective. Chris also encourages his team to experiment with new ideas and challenge the status quo, which ensures the Atlas culture will thrive.
Throughout a career spanning over two decades, Chris has partnered with clients in need of strategic marketing direction and communications counsel in the aerospace, automotive, biotech, construction, food manufacturing, healthcare, industrial and manufacturing industries. He has won numerous awards, served on various regional community boards and coached middle and high school basketball for years.
Senior Manager, Business Development
Rick Guzman is Senior Manager of Business Development for Rosendin Electric and a member of the AGC Business Development Forum Steering Committee. His responsibilities include establishing and maintaining client relationships, research and analysis of the market place and tracking and maintaining the status of developing projects. A Long Beach State graduate, Rick is involved in the company’s strategic planning process and works closely with Rosendin’s preconstruction group in developing estimates and proposals. A 35 year construction industry veteran, Rick has held a variety of construction management positions and has served on Boards with NECA, MCA and SMPS. Rick is currently serving on the AGC Silicon Valley Chapter Board of Directors. Rosendin Electric has been headquartered in San Jose, California since its founding in 1919, is 100 % employee owned and consistently ranks nationally in the top five in annual revenues among electrical contractors.
Continuing Education Offered:
AGC of America is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 1.0 CEU toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit http://www.smps.org/certification.
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AGC of America WebEd Cancellation & Refund Policy:
If you will not be able to attend an AGC of America WebEd program for which you have already registered, you may qualify for a refund of your registration fee or be able to substitute another employee within your organization. If you cancel your registration at least ten (10) days prior to the webinar, AGC of America will provide a full refund. No refund will be provided if you do not meet this deadline, however you may transfer your registration to another employee within your organization. AGC of America will provide all registrants with a recording of the webinar and the PowerPoint slides following the program.
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