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Construction companies spend considerable time developing and executing marketing plans heavily focused on client retention. Often in that planning and executing, we focus on new clients and markets, project pursuits, and even geographic growth opportunities, while forgetting the most powerful weapon in our marketing arsenal—our existing clients. It is a widely known fact that securing new clients are five times the effort and resources then existing clients. By learning what your clients really value, you can build a meaningful marketing plan that cultivates the client loyalty your firm desires and increases profits.
This webinar, led by seasoned construction marketing professional, Danielle Feroleto, CPSM, MA, will discuss the importance of client surveys in building your true differentiator, messaging and, most important, the real reason your client buys from you. In addition we will discuss client survey structures, how to get the best response rate, and measure your firm’s performance over time.
Owner & Founder
Danielle Feroleto is the owner and founder of Small Giants, a marketing, business development and strategic business services group. Established in 2006, Small Giants was created specifically to serve developers, architects, engineers, general contractors, subcontractors, and related companies in achieving strong, strategic, marketing and business development goals. Danielle works directly with general contractors on marketing strategies, innovative ideas to differentiate their firms and develop specific marketing activities to give companies a distinct competitive advantage. Through these efforts, Danielle has been recognized as a nominee for Marketer of the Year through the Phoenix Business Journal and most recently named one of Arizona's 20 Most Influential Women in Commercial Real Estate.
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