WebEd: Value of Telling a Story - Construction Marketing for Business Growth

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Learn how to break free of the traditional construction marketing mindset of safe, on-time and on-budget to showcase the value your business provides.

Chris Martin of Atlas Marketing and Todd Zdunkewicz of Linbeck will challenge you to embrace a new marketing approach as you recover from the COVID-19 pandemic.  The challenge is to break free of the traditional construction marketing mindset of safe, on-time and on-budget messaging and showcase the impact and value your business provides.  While being safe, on-time and on-budget are very important messages, they are commonplace among the industry and no longer true points of differentiation.  It’s time to embrace marketing and business development to recover in this time.


Chris Martin
Founder and President
Atlas Marketing

As founder and president of Atlas Marketing, a small agency with big experience, Chris is responsible for setting its path. His vision guides the agency from talent acquisition to services and client strategy. His approach is simple, and he lives by a few golden rules –push yourself to be the best, collaboration is key and always say thank you.  Since hanging a shingle and working from his dining room table in 2008, Atlas has grown to include two offices where he manages a culture at Atlas that is collaborative, exciting and effective. Chris also encourages his team to experiment with new ideas and challenge the status quo, which ensures the Atlas culture will thrive.

Todd Zdunkewicz
Senior Project Manager
Linbeck Group, LLC

Todd is a Senior Project Manager and is involved in Business Development for Linbeck Group, LLC. His project experience includes healthcare, commercial, residential and non-profit. Todd has served in the construction industry for over 10 years after graduating from Texas A&M University with a Bachelor of Science in Construction Science. He has spent the majority of his career serving his clients throughout the state of Texas and is responsible for managing all aspects and phases of a project from start to finish and consults with clients, architects and engineers to assure overall client and team satisfaction.

WebEd Recording:

Everyone who registers for an AGC WebEd will receive a link with access to the audio recording and the presentation.

Technology Requirements:

AGC of America uses GoToWebinar to conduct its WebEd. You will not incur any cost for using the platform. However, if you have not used this platform previously, please test your computer prior to the WebEd. Prior to joining, be sure to check system requirements to avoid any connection issues. If you’re having trouble connecting to your webinar please check the GoToWebinar Support Page for help.​