New Business Development Best Practice: Rebrand vs. Refresh: What's Right for Your Firm?

August 22, 2017

The Business Development Best Practices are an ongoing effort by the AGC Business Development Forum Steering Committee to bring more BD resources and best practices to the AGC membership. Written and developed by industry experts in Business Development, these best practices cover a wide range of topics, from relationship building and sales to marketing and proposals.

This month, the Business Development Forum Steering Committee highlights: 

  • ​Your company builds its brand with every customer contact and every interaction.  Rebranding is about taking control of what your audiences think and say about your brand. How do you know if it’s time to make a change and rebrand or do you simply need to refresh? In her article, Rebrand vs. Refresh: What’s Right for Your Firm,Ida Cheinman, Substance151, helps you decide when your company needs a major rehab or just a fresh coat of paint.

Interested in contributing an article? If you volunteer to author an article, you and your company will be prominently featured and marketed to the largest and foremost audience in the construction industry!  The Forum Steering Committee will also provide you with the necessary direction and support to make the process as easy as possible. If you are interested in contributing a best practice, please contact 

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