Write for Impact

August 1, 2015

Cynthia Paul, FMI Corporation

Have you ever noticed that some people and companies just seem to stand out, and everywhere you turn, they are being quoted or interviewed or are consistently receiving better scores on proposals? They are not much different than others; but, like the old E.F. Hutton advertisement asserts, when they speak, people listen. So what is the difference?

In a world of specialized expertise, everyone, from owners of construction projects to your company looking for new talent, wants people with deep expertise and a proven track record of generating results. Being good at what you do, however, is not enough to make you or your company shine; people need to know that you are good at what you do.

If you want to stop being that hidden jewel or are looking to make your company’s proposals stand out more, try these few quick tips for getting recognized in writing.

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