Every month the Business Development Committee reaches out to small business owners, marketing directors, and public relations specialists to gather valuable insight into the rapidly growing construction industry.
If you're looking to create marketing proposals, build relationships with customers, and increase sales, our Best Practices article series can help.
The acronym “BIM” is showing up more and more in our industry. Owners are requiring it on projects, countries are setting standards for it, and firms are touting expertise in it. But what is Building Information Modeling (BIM) and, as marketers and business developers, why should we care?
Contractors’ get work departments can be like a car with a bad alignment. While everyone is working hard to get where they want to go, some of the effort is being pulled toward the “ditch” of low hit rates, missed opportunities and undeveloped client relationships. All that is needed are a few key adjustments to win your fair share of work.
As a professional working in the Business Development world, you are probably acutely aware that the reason for your existence is to Develop Business and that entails more than fine dining and golf! Pre-Winning plays a large role in your company’s ability to secure the type of work, and build the type of relationships, that will produce the desired results.
Has all of the romance drained out of your business proposals? You used to spend hours thinking about the client’s needs and wants. What would their ideal contractor look like? How could I show that we’re the perfect match? But lately, things have become stale. You’re less interested in them and would much rather talk about yourself. If your win rate is going down the tubes, now’s the time to rethink your proposal writing strategy.
LinkedIn has been called Facebook for professionals, the virtual rolodex, and the headhunter’s haven to name a few. Regardless of what you call this online network, LinkedIn can be important for business development. Before delving into LinkedIn business development advice, let’s look at why LinkedIn is beneficial for the construction industry.
Have you ever noticed that some people and companies just seem to stand out, and everywhere you turn, they are being quoted or interviewed or are consistently receiving better scores on proposals? They are not much different than others; but, like the old E.F. Hutton advertisement asserts, when they speak, people listen. So, what is the difference?
In order to execute a successful business development program, it is important to define what business development truly means and what steps are required to make it so. At its core, business development is the strategic manufacturing of revenue growth opportunities. While some use the term as a synonym for sales and others include mergers and acquisitions, business development actually involves a broader scope including corporate strategy, marketing, sales, and human resources. Each of these are prevalent throughout the following steps, which outline a successful business development process.
Congratulations. You made the shortlist. Now comes the interview. While it's not rocket science, it is work to pull off a great presentation. Here are 10 essential things to consider before every presentation.
When I first started writing proposals back in the mid-1980s, adding a few graphics was a fairly radical concept. There seemed to be a widespread expectation that technical service proposals must be staid and boring – nothing but the facts, ma'am. Now, attractive layouts, color, and ample graphics are common features in our proposals. But the proposals I've reviewed in recent years still lack effective design for the most part. While they are generally appealing to look at, they fail to meet the most important document design criterion – function. Effective design goes beyond pretty; it facilitates better communication. Let me suggest a few design tips that will distinguish your proposals, not just in terms of their visual impact, but also in their ability to clearly convey your message(s) to your prospects.
Have you ever had a difficult client? I don't mean the client from hell, I just mean garden-variety difficult. Difficult clients come in lots of different flavors. Fortunately, there is a common thread to all of these cases, which--if we understand it-- can help us succeed. The common thread has nothing to do with the clients. The common thread is us.
